In this article, you will come to know why printing material is more important than the designs. Choosing the right printing material makes your print sharper and more finished. A high-quality printing material makes your printing designs more durable and long-lasting. If you opt for the high-quality printing material, it will create a first impression on your audience with its sharp colours and clear branding message. Many businesses focus on designs, and they don’t focus on quality, due to which their flex or banner fades very shortly. 

Here is the complete guide for you to choose the right printing material for your business branding.

Understanding Printing Materials Basics

You should know about the printing material according to your business requirements. You also should have an idea of what you need it for, indoor or outdoor purposes. There are different types of printing material that can be used for printing purposes, like paper vs synthetic materials. If you want printing material for indoor branding, then you can use normal printing material, but if you are using the flex, banner, standee, etc. for outdoor branding,g then you should check material durability. Durability is an essential part if you are using it for outdoor branding. 

Types of Paper Used in Printing

When it comes to printing material, you should know the types of printing paper companies use to print flex banners, vinyl printing, business card printing, brochure printing, etc. Here, we will guide you to understand the printing material for your printing purposes.

1. Glossy Paper

Most of the Printing Company in Noida and other cities use this material to print photos because this paper is more glossy and has a shiny surface. This is the best option for photos and brochures. It has the vibrant colours that make it more common for photos and brochures, and it gives a sharp look to photos and brochures. 

But you should avoid this paper if you want text printing because it has glossy and vibrant colours. Sometimes it becomes more difficult to read text on this paper. This reflects light and becomes hard to read under glare.

2. Matte Paper

Choosing matte paper could be the best option for you if you want to use it for business print purposes. It gives a professional business look, and it is easy to read with no glare. Matte paper is ideal for business material printing because it gives a professional branding view.

3. Cardstock

You can use this material if you want a long-lasting printing material. It is thicker and gives a premium feel. You can use it for visiting cards and invitation card printing.

4. Printing Materials for Outdoor Advertising

Vinyl printing materials

Flex banner materials

Weatherproof options

UV resistance importance

Durability in Indian weather

Choosing the right printing material for outdoor branding is very important because it faces harsh conditions like direct sunlight, rain, dust and rust. If you choose the weak printing material, it will fade or get damaged quickly. Companies should invest in high-quality banners, hoardings, and signage boards for long-lasting use.

Vinyl Printing Materials: Vinyl is one of the most popular materials used in outdoor printing. It is flexible, waterproof, and highly durable, making it ideal for banners, hoardings, and vehicle branding.

Vinyl prints maintain colour quality even after long exposure to sunlight. They resist tearing and moisture, which makes them suitable for long-term advertising campaigns. High-quality vinyl also supports sharp graphics and vibrant colours, ensuring your brand stands out in busy outdoor environments.

Flex Banner Materials: Flex banners are a cost-effective solution for large outdoor promotions. They are lightweight, easy to install, and widely used for events, political campaigns, shop openings, and temporary advertising.

While flex materials are cheaper than vinyl, good-quality flex can still provide strong visibility and decent durability. Businesses that need short-term outdoor marketing often choose flex because it balances affordability and performance.

Weatherproof Printing Options: Weatherproof printing materials are designed to survive rain, wind, and humidity. Outdoor ads without weather protection can quickly peel, fade, or weaken.

Materials like laminated vinyl, coated flex, and UV-protected prints extend the lifespan of outdoor campaigns. Weatherproof printing is especially important for monsoon seasons and high-moisture environments.

GSM (grams per square meter), this is the thickness of the paper that printing companies use to print business cards, brochures, pamphlets, etc. The quality of the GSM paper depends on the customer’s requirement, whether they need a business card, pamphlets, books, etc.

• 35–55 GSM: Mainly used for printing newspapers.
• 70–90 GSM: Basically, it is used for daily printing purposes
• 100–120 GSM: It is used for printing letterhead and high-quality printing material
• 130–170 GSM: Posters, brochures, and durable, thick flyers.
• 200–300 GSM: Lightweight cardstock used for greeting cards and report covers.
• 300–400+ GSM: printing companies use this for business card print, premium card print, catalogue, etc.